A healthy company needs a healthy marketing and communication ecosystem
Your brand’s marketing and communications activities and assets are like an ecosystem with many interdependent parts. Like the surroundings in which you operate – the business climate – these different parts are constantly changing. Each one plays its role – for better or for worse – in how stakeholders experience your brand. Keeping this ecosystem fresh, vibrant and in touch with a changing world will help your brand make its mark.
It’s not a funnel, it’s a gateway
In our view, no buyer wants to be led into a funnel. Instead, we help you offer them a gateway to new and positive experiences with your brand. Along the pathway of awareness, lead generation, conversion, and retention, they will come to see you as a relevant, meaningful presence in their world.
- Marketing & content strategizing
- Websites and metadata
- SEO performance
- Content creation for multiple channels and audiences
- Translation
- Social media profiles and team members’ profiles
- Scheduling, posting & monitoring
- Images, text, videos
- Presentations, brochures, magazines
- Banners on buildings
- Paid ads
- Trade fair stands
- External content about your company (e.g. Wikipedia pages)
- Reviews and ratings on external sites
Strategize
verb [ I or T ] (UK also strategise)
UK /ˈstræt.ə.dʒaɪz/ US /ˈstræt̬.ə.dʒaɪz/
to think of a detailed plan for achieving success
With different channels, audiences, and buyer stages to take into account, you may not always know how best to grow your ecosystem. What can you expect from social media? Or from deep-dives and blogs on complicated topics you know a lot about? What kind of content works best on LinkedIn? How can you attract talent?
From outlining your expectations, assessing potential and setting goals to creating a long-term content schedule and short-term action plans, from involving your staff to installing measures and metrics, we will work with you to make sure you hit the right notes with the right audiences.
Your website and social media are an ecosystem in their own right
An effective website and social media presence involves many moving parts. We can help you with content auditing, SEO performance, and metadata, navigability, and content creation. This means you can share pitch-perfect content with the right visuals and design, including blogs, landing pages, and social media posts for different platforms.