A healthy company needs a healthy marketing and communication ecosystem
Your brand’s marketing and communication is like an ecosystem. Its many different parts are constantly moving and changing. Each one plays its role in how stakeholders experience your brand. Keeping this ecosystem fresh and in touch with a changing world will help your brand make its mark.
It’s not a funnel, it’s a gateway
No buyer wants to be led into a funnel. Instead, why not offer them a gateway to new and positive experiences with your brand? Along the pathway of awareness, lead generation, conversion, and retention, they will come to see your world as a relevant, meaningful presence touching on their own.
- Marketing & content strategizing
- Websites and metadata
- SEO performance
- Content creation for multiple channels and audiences
- Translation
- Social media profiles and team members’ profiles
- Scheduling, posting & monitoring
- Images, text, videos
- Presentations, brochures, magazines
- Banners on buildings
- Paid ads
- Trade fair stands
- External content about your company (e.g. Wikipedia pages)
- Reviews and ratings on external sites
Strategize
verb [ I or T ] (UK also strategise)
UK /ˈstræt.ə.dʒaɪz/ US /ˈstræt̬.ə.dʒaɪz/
to think of a detailed plan for achieving success
With different channels, audiences, and buyer needs to take into account, it can be challenging to keep your ecosystem healthy and growing. What can you expect from social media? Or from deep-dives and blogs on complicated topics you know a lot about? What kind of content works best on LinkedIn? How can you attract talent?
From outlining your expectations and setting goals to creating a long-term content schedule and short-term action plans, from involving your staff to installing measures and metrics, we will work with you to make sure you hit the right notes with the right audiences.
Your website and social media are an ecosystem in their own right
An effective website and social media presence involves many moving parts. We can help you with content auditing, SEO performance, metadata, navigability, and content creation. This means you can share pitch-perfect content with the right visuals and design, from posts for different platforms to blogs, landing pages, and social videos.